Adobe Workfront for business: one place where work is requested, done and approved

Adobe Workfront for business: one place where work is requested, done and approved

Softwhale implements Adobe Workfront so that a request, the work it becomes, the files it produces and the approval it needs live in one system — not in a form, a spreadsheet, a drive and an email thread.

Enhance work management with Adobe Workfront

Adobe Workfront is the work management application of Adobe Experience Cloud: the place where marketing and creative work is requested, prioritized, planned, executed, reviewed and reported on. It is not one product but a family. Alongside Workfront itself, Adobe documents Adobe Workfront Planning, a capability for the planning layer above execution, and Adobe Workfront Fusion, the automation and integration layer. Planning is either a standalone product or a capability purchased in addition to Workfront; Fusion is its own product.

What makes an implementation succeed is rarely the feature list. It is whether intake is designed so requesters can describe their own work, whether the project structure matches how your organization reports, and whether approvals happen inside the system rather than around it. Those are process decisions, and that is where our work concentrates.

Why Adobe Workfront?

Creative and marketing teams usually know what is wrong. Work arrives from every direction and none of it is prioritized, so everything is urgent, and the status meeting reconstructs what is already written down somewhere. Files are reviewed by email, so feedback is contradictory and the version that ships is not always the one approved. When leadership asks what marketing delivered, the answer is assembled by hand. Workfront makes that visible and repeatable: one intake path, one structure for work, one review record, and reporting that comes out of the system rather than a spreadsheet.

Our Adobe Workfront Services

Our Adobe Workfront Services

We deliver Workfront as an operating system for the work: intake people will use, a structure your reporting can stand on, review that produces a record, and the integrations that keep content work inside it.

Intake & Approvals
  • Intake and work structure. What a request queue asks for and how requests become projects.
  • Review and approval design. Who reviews what and in which order.
  • Product scope. Whether Workfront Planning belongs in scope and whether Fusion is needed.
  • AI Assistant enablement. Access depends on plan and license.
Configuration

We configure intake, project templates, custom forms, approval paths, proofing workflows and the reports each audience needs. The integration that matters most is with digital asset management: Adobe’s native integration can link a Workfront folder to one in Experience Manager Assets, and once linked, an asset added on one side shows up on the other, and Fusion carries scenarios to your CRM.

Review & Cleanup

Work management degrades through accumulation. Custom forms multiply until requesters guess, templates drift from how projects run, approval chains keep people who left, and reports measure something other than their title says. We review intake quality, template accuracy, where approvals stall, and the report library against the questions leadership is asking. Fusion scenarios get their own attention: history checked, automations retired when the process has changed.

Benefits of moving to Adobe Workfront

For the teams doing the work, the status conversation stops. Requests arrive with what is needed to start, and each person sees what they are committed to. Review stops being an inbox exercise: feedback is on the file, in sequence, visible on the proof itself.

For the business, planning and delivery share a language: portfolios make investment decisions comparable, and reporting comes from the system that did the work.

Why Choose Softwhale?

Why Choose Softwhale?

Workfront projects fail on adoption, not on configuration. A system requesters avoid produces incomplete data, and incomplete data is what makes reporting untrustworthy.

Expertise in Adobe Workfront

We work with the whole family: portfolios, programs, projects, tasks and issues, request queues, custom forms and templates, proofing with its stages and decisions, the workload balancer, reports, and Adobe Workfront Planning and Fusion.

Technical Support & Team Training

24/7

24/7 Dedicated Technical Support: Our experts are always available to ensure smooth operation, rapid troubleshooting, and continuous optimization.

Training follows the role: requesters learn the intake form and nothing else, project owners learn templates and reporting, administrators learn setup and permissions.

Business-Oriented Approach

We start from the bottleneck you can name — the intake nobody uses, the review cycle that drags, the report leadership does not believe. We stay explicit about what belongs to which product and how it is purchased, since Planning and Fusion are scoping decisions rather than defaults; AI across your Adobe estate goes through our Adobe AI services.

What We Offer

One structure for all the work

Workfront organizes work in a hierarchy that reporting depends on. A portfolio groups projects competing for the same resources or budget; programs are a sub-group of portfolios, and a project can stand alone or sit under either. Beneath projects sit tasks and issues. Around that come request queues, so intake is a defined route rather than a personal favor, the Gantt chart, the workload balancer and reports.

Proofing that leaves a record

Proofing is the part of Workfront that changes a creative team’s day most. The proofing viewer carries the tools for marking up content and commenting, so feedback lands on the file itself. Proof progress tracks what has happened since it was sent — opened, commented on, decided — and proof stages hand the file to each set of reviewers in turn. An Approver decides directly in Workfront, from the Home area.

Planning above, Fusion around

Adobe Workfront Planning addresses the layer above execution, and its architecture is deliberately unlike Workfront’s: where Workfront’s object types are predefined, here you create your own — operational types such as campaign or tactic, and taxonomies such as region or audience. Adobe Workfront Fusion is the other half, automating processes across apps as scenarios built from modules.

Testimonials

What our clients says about us

For over five years, we have trusted SOFTWHALE with critical projects involving Adobe technologies. Their dedication and in-depth knowledge have made them a truly invaluable partner. We look forward to many more years of successful collaboration and innovation together.

Marc Haarmeier

Thanks to SOFTWHALE’s expertise, we successfully optimized several of our business processes, enhancing data integration across departments and automating key workflows. Their work has led to increased efficiency and productivity, helping us achieve strategic goals with precision.

Ganesh Kumar

We appreciate SOFTWHALE’s invaluable assistance in developing our new e-commerce platform. This site has become essential in expanding our commitment to a sustainable future, aligning perfectly with our mission to provide eco-friendly solutions for our customers.

Federica Giuseppini

Daniil was one of our AEM Leads for our digital products. He worked on www.usopen.com and www.usga.org to name some of the projects he collaborated on. At that time, he demonstrated his deep technical skills and knowledge in AEM development. Apart from working on new features and innovations, his experience also included migration of our existing code from Classic to Touch UI interface. He is a reliable and a professional resource on any AEM related dev projects.

Almer Matias

Working with SOFTWHALE has transformed our content management processes, allowing us to connect with audiences more efficiently. With SOFTWHALE’s support in Adobe Experience Manager, we’ve streamlined workflows and improved content delivery. Since our partnership began, their expertise has consistently enhanced our operations.

Marc Marheineke

Partnering with SOFTWHALE has been instrumental in modernizing our digital infrastructure. Their team brought a level of skill and precision that helped us implement Adobe Experience Manager seamlessly, resulting in a faster, more responsive platform. This partnership has directly contributed to enhanced user engagement and overall customer satisfaction.

Ilse De Vocht

Our collaboration with SOFTWHALE has been transformative for our digital platforms at Sisal. Their expertise in Adobe Experience Manager has enabled us to streamline content delivery and enhance user experiences across our site. With SOFTWHALE’s support, we’ve seen significant improvements in both efficiency and engagement, making them a highly valued partner in our journey toward digital excellence.

Antonio Margheriti

From the blog

Ready to get more out of Adobe Workfront?

Ready to get more out of Adobe Workfront?

Tell us what you need working and we will scope the next step with you — a discovery, an implementation plan, or a second opinion on what you already have.