Client Overview

Sisal, a prominent international operator in the regulated gaming sector, operates in Italy, Morocco, and Turkey. The company offers a diverse range of products, including lotteries, betting, online games, and entertainment devices, and serves customers through both retail and online channels.

Challenge

Sisal approached us to create a unified omnichannel platform based on Adobe Experience Manager (AEM) to enhance customer engagement and optimize business processes across its international operations. The project encompassed the full development cycle—from planning to launch and ongoing support.

Project Implementation Stages

Developing an Implementation Roadmap

We conducted a detailed analysis of Sisal’s business goals and existing infrastructure. Based on this analysis, a step-by-step roadmap for implementing AEM was developed, tailored to the unique needs of the gaming sector:

• Defining key project stages with clear timelines and KPIs
• Resource and budget planning for each phase
• Developing a migration strategy from legacy systems
• Prioritizing functionality for phased launches

This roadmap provided Sisal with a clear understanding of the project’s progress and expected outcomes at every stage, reducing risks and ensuring transparency.

Custom Component and Template Development

To deliver a unique user experience aligned with Sisal’s brand, we developed several custom AEM components and templates:

• Dynamic product catalog for lotteries, betting, and online games
• Interactive user interfaces for building personalized gaming experiences
• Templates for seasonal campaigns and promotions
• Components for integrating user-generated content and real-time updates

These custom solutions enabled Sisal to offer personalized, engaging content that aligned with its business goals, significantly enhancing the effectiveness of marketing campaigns.

Integration with External Systems

To build a unified ecosystem, we integrated AEM with the client’s key systems:

• Integration with SAP for product and order data synchronization
• Connection to Salesforce CRM for managing customer data
• Integration with a loyalty system for personalized offers

This seamless integration ensured smooth data exchange between systems, enabling a unified customer view and optimizing business processes.

Performance Optimization

To ensure high platform performance, we implemented a comprehensive optimization plan:

• Dispatcher and CDN-level caching setup
• Database query optimization and content indexing
• Implementation of lazy loading for heavy content
• Image optimization and adaptive image deployment

These measures significantly improved page load speeds and overall platform performance, positively impacting user experience and SEO metrics.

Personalization and Targeting Implementation

To enhance marketing campaign effectiveness, we configured content personalization:

• Integration of Adobe Target with AEM for A/B testing and personalization
• Audience segmentation based on behavioral data
• Dynamic content setup based on purchase history and user preferences
• Implementation of a product recommendation system

This enabled the client to deliver relevant content to each user, boosting conversions and average order value.

Adobe Analytics and Campaign Integration

For deep user behavior analysis and marketing campaign optimization, we integrated Adobe Analytics and Campaign:

• Configuration of key metrics and events in Adobe Analytics
• Creation of custom reports and dashboards
• Integration of Adobe Campaign for automated email marketing
• Setup of trigger-based campaigns based on user behavior

These tools provided the client’s marketing team with insights for data-driven decisions and improved campaign performance.

Client Team Training

To ensure effective platform usage, we conducted comprehensive training for the client’s team:

• Workshops for content managers on working with AEM
• Training for marketers on using Adobe Target and Analytics
• Technical training for the support and development team

This enabled the client’s team to fully utilize the platform’s capabilities, reducing dependency on external support.

Launch and Support

After the successful platform launch, we provided comprehensive support:

• Performance monitoring and issue resolution
• Regular system updates and security patch implementation
• Consulting on platform development
• Development of new features and components upon request

This ensured stable platform performance and its continuous evolution to meet changing business needs.

Outcome

• A 45% increase in online sales within the first year after launch
• A 30% boost in conversion rates through personalization and user experience optimization
• A 60% reduction in time-to-market for new marketing campaigns
• A 40% improvement in content team efficiency due to user-friendly AEM tools
• A 25% increase in customer satisfaction scores

This comprehensive approach to developing and implementing an omnichannel AEM platform allowed the client to significantly improve their business metrics and establish a solid foundation for further digital growth.