AEM Solutions

Developing a roadmap for AEM implementation for one of the leading brewery groups in the world

Developing a roadmap for AEM implementation for one of the leading brewery groups in the world

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Client Overview:

A leading international retail chain approached us with the goal of modernizing its digital presence and enhancing customer engagement.

Challenge:

The company faced several issues, including inefficient content management, slow marketing campaign launches, and a lack of personalized customer experiences.

Solution:

We developed a detailed roadmap for implementing Adobe Experience Manager (AEM) tailored to the client’s specific business objectives. The key steps included:

  1. Analysis of the current infrastructure and business processes
  2. Designing the solution architecture based on AEM
  3. Creating a phased migration and integration plan
  4. Developing and configuring key components
  5. Conducting performance testing and optimization
  6. Training staff and deploying the system into production

Particular attention was given to integrating AEM with the client’s existing systems, including ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). This integration created a unified ecosystem for managing content and customer data.

Outcome:

The result was a clear, step-by-step implementation plan that accounted for all aspects, from technical execution to staff training. This approach allowed the client to achieve:

  • A 40% reduction in time-to-market for new products
  • A 25% increase in website conversion rates through personalized customer experiences
  • A 30% optimization in content management costs

The key value of this project was establishing a well-defined sequence of steps aligned with business priorities, ensuring a smooth transition and rapid delivery of measurable results.

Project Tasks
  • Designing the solution architecture based on AEM

    The architecture serves as the foundation of any successful implementation project. A well-designed AEM architecture addresses the client’s current and future business needs, ensuring scalability, stability, and seamless integration with other systems (ERP, CRM). This step is critical for the long-term success of the platform.

  • Creating a phased migration and integration plan

    A phased migration approach minimizes risks and ensures uninterrupted business operations during the implementation. By prioritizing business needs and managing the complexity of content migration, this task ensures a smooth transition to the new platform.

  • Integrating AEM with existing ERP and CRM systems

    Integration with key business systems (ERP and CRM) establishes a unified ecosystem for managing content and customer data. This directly impacts improved personalization, faster workflows, and enhanced operational efficiency.

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Project Details

Client: Carlsberg Group.
Objective: Modernize digital presence by addressing inefficiencies in content management and personalization.
Solution: Developed an AEM implementation roadmap with ERP and CRM integration. Results:

  • 40% faster time-to-market;
  • 25% increase in website conversions;
  • 30% reduction in content management costs.
Client

  • We appreciate SOFTWHALE’s invaluable assistance in developing our new e-commerce platform. This site has become essential in expanding our commitment to a sustainable future, aligning perfectly with our mission to provide eco-friendly solutions for our customers.

    Federica Giuseppini

Unlock Your Digital Potential with Tailored AEM Solutions

Unlock Your Digital Potential with Tailored AEM Solutions

Let’s discuss how Softwhale’s customized AEM solutions can help your business scale, secure your digital presence, and create exceptional user experiences.